But only after other social platforms began rolling them out did the business finally make a major move of its own. It is true that the company has experimented with premium subscriptions over the past few years. Putting Meta Verified in contextįrom all the research that I have done into Meta Platforms, the impression I get is that the company did not initially plan to launch something like Meta Verified so soon. But when you dig deep down, you find that this is part of a cohesive strategy centered around empowering content creators and expanding into the metaverse that the company has so far struggled to make real progress in. Those who don't follow the operations of Meta Platforms closely may view this as a money grab. But more likely than not, it will go on to generate billions of dollars per year in additional sales, with significant profit margins attached to it. At this point in time, it's unclear just how much of an impact this new offering will have. But in a recent development, the company has decided to begin rolling out the program in additional markets, particularly the US.

Initially, this move was met with a mixture of skepticism and optimism, depending on whom you ask. Last month, Facebook parent Meta Platforms ( NASDAQ: META) announced the rollout of its first-ever premium subscription, dubbed Meta Verified, with the aim of catering to content creators and generating for itself significant additional revenue.

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